P&G CIO Filippo Passerini on Big Data

In his first article for the Wall Street Journal's CIO Journal, Brian Watson, director of business outreach for WOS and former editor-in-chief of CIO Insight, interviews Procter & Gamble CIO Filippo Passerini, who explains his IT leadership style and approach to harnessing one of the biggest challenges for companies and IT leaders today: big data.

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